Tvvideo
Pepsi's Challenge
Synopsis
The documentary profiles the outspoken CEO and Chairman of PepsiCo, Indra Nooyi, who took the company's reigns in 2006. A diehard Yankee fan and former member of an all-girl rock band, Nooyi is also one of the most powerful women in business, and was at the center of two ofPepsiCo's most important acquisitions: Tropicana and Quaker Oats. With 19 different billion-dollar brands and a presence in more than 200 countries, PepsiCo continues to extend its staggering global reach. Holt travels withNooyi on her annual visit to her native India, an emerging market crucial to PepsiCo's future growth and one where Pepsi outsells Coke by more than three to two. For all of its successes in India, PepsiCo has had to confront a longstanding controversy over the extent to which operations at its bottling plants have contributed to the nation's already pervasive water shortages. PepsiCo, along with other beverage companies including Coca-Cola, has been the object of intense scrutiny because of thelarge amounts of water it uses to produce its products. Critics charge that the bottlers have exacerbated a problem that is nearing a crisis situation. PepsiCo, which has worked to reduce its water consumption in India, believes it has ultimately been a force for good, andhas introduced technologies that can help farm communities save water and use it more efficiently.
